Artist, creative director and former Vice President of Advertising at Twentieth Century Fox, Kristen Hladecek Diamandis designed the book wrapped in foil as a metaphor for abundance. The book’s central thesis is that innovation can turn scarcity into abundance, and the opening story about aluminum illustrates this point. Once the most precious metal, aluminum was transformed by technological breakthroughs into one of the most abundant and affordable. Although the foil is temporary, the message preserved within the pages of this book is fresh and enduring.
