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Chapter 12: The Rising Billion

Meet economists Stuart Hart and C.K. Prahalad and come to understand why the poorest people on Earth constitute a significant market force, with more than $13 trillion in PPP (purchasing power parity). How Grameenphone transformed life in Bangladesh and why BoP (bottom-of-pyramid) business is poised to transform the world. Explore the impact that cities are having on innovation and how a host of virtual smart phone apps are literally dematerializing expensive goods and services, making them available to all for free or at minimal cost. Lastly, see how the Rising Billion now constitute a significant force for abundance.

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